We conducted a marketing campaign under the slogan #FitsYou #ماشية_معاك, aimed at associating the Emirati thobe with the daily activities of Libyan youth, such as going to work, going out in the evening, meetings, dates, or relaxing in cafes, with a unique color designated for each activity. For this purpose, we held a series of photography sessions and Reels videos to document important places and moments in the lives of Libyan youth, in collaboration with influencers Ahmed Al-Tarhouni and Moayed Al-Azzabi. We also made sure to respect the local community culture by providing high-quality Libyan attire for occasions and holidays, while avoiding marketing the Emirati thobe as an option for religious and local events.
Additionally, we aimed to highlight the high quality of the brand's products through studio photography sessions that showcase the aesthetics of the packaging and fabrics.
During Ramadan 2022, #FitsYou campaign continued actively on social media platforms, engaging with more than 800,000 users and attracting 90,000 new followers. We sent gifts to influencers on Instagram and Snapchat, which contributed to achieving the sales goal and selling out the available stock for the season.
For more on the campaign's work, visit @aseelalshareqaa
